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Not your father’s exhibitor |
| Today’s corporate exhibit manager is MORE about STRATEGY, LESS about LOGISTICS, and ALL about BRANDING |
June 2004
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From the Editor: Getting too confortable? |
June 2004
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Best Practices: Revving up revenue |
| Motor Trend benchmarks enable confidential comparison of 17 auto shows |
June 2004
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Best Practices: Walk the talk |
| IDG World Expo automates event management processes to eliminate redundancies |
June 2004
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Profile: Building a billion-dollar business |
| Value-driven and consumer-focused, Paul Dykstra is determined to lead GES into a new age of service |
June 2004
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Cheat Sheet: Planning general sessions |
| General sessions serve a variety of purposes. For some shows, they’re meant to infuse attendees with a sense of excitement about an event. For others, they’re designed to be a time to recognize achievement or reflect on a year’s accomplishments. Planning the wrong sort of session could be like planning a birthday party for a funeral. Here are some tips to help stay focused and plan the most appropriate general session for your next event. |
June 2004
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2003 Trade Show Attendee Benchmarks |
| Exhibit Surveys’ report reveals attendees spent more time on the show floor and more days at shows in 2003 |
June 2004
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Growth strategies for association shows |
| Despite limited resources, many associations are discovering unlimited opportunities to grow their shows. They’re employing unconventional techniques to reorganize leadership, meet member needs, attract qualified buyers, offer sponsorship opportunities and develop new partnerships. |
June 2004
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