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15 Years of Show Launches |
October 2004
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Trade Show 2009 |
| Redefining the delivery of buying, selling, networking and education is paramount to keeping your show relevant in the face of dramatic market change. How PMA and nine other shows have mapped their transformation for the next five years. |
October 2004
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Timeline |
October 2004
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Profile: Belle of the Ball |
| When the 54-year-old National Home Show needed a fresh, new look, Christine Nattress eagerly tackled the challenge. After outfitting “the old girl in a new party dress,” Nattress is now watching her annual consumer show thrive as a must-attend event for more than 175,000 Canadians. |
October 2004
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Best Practices: Power generator |
| Penton’s online trade show produces steady stream of leads for a handful of exhibitors |
October 2004
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Best Practices: Personal portals |
| SmartEvent calculates the potential connections among Supercomm participants |
October 2004
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Cheat Sheet: Security |
| Tips and tricks for assessing and meeting your show’s security needs |
October 2004
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From the Publisher |
October 2004
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Marketing: What works now |
| E-mail might still be your best bet for retention, but attracting new customers will take a new mix of tools and messages. |
October 2004
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