Co-location goes mainstream
The co-location trend is accelerating, in part due to diminishing participation in shows by both attendees and exhibitors. For FMI and many other show organizers, co-location brings synergy to events with overlapping markets, increasing buyers for exhibitors and enhancing education and product awareness for attendees. By Cathy Chatfield-Taylor
November/December 2004
How SIA mines data to increase sales and drive attendence
Case Study: Using its research capabilities, SIA created the Buying Power Index, which reveals that attendees at the 2004 SnowSports Show represent 80 percent of $2.3 billion in industry revenues. Find out how the association mines its extensive database of exhibitors and attendees and uses the data to increase sales and drive attendance. By Maxine Golding
November/December 2004
Exclusive EXPO Research: Site Selection Trends
The industry’s first-ever site selection study reveals who makes decisions, how the process works, when it begins, how the final decision is made, and when the contract is signed. By Danica Tormohlen
November/December 2004
Legal Issues for Hotel Shows
In Part III of our Exclusive Series: Managing Hotel Shows, you’ll find four feature stories (three in print and one online) on dealing with the legal issues for hotel shows. By Maxine Golding
November/December 2004
From the Editor: New look at an old strategy
November/December 2004
Best Practices: Using rich data to attract qualified buyers
Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show. Find out how the show has used the data to become the second largest truck show in five years. By Cathy Chatfield-Taylor
November/December 2004
Profile: Dan Cole
Maintaining CES’ stature as the No. 1 consumer electronics show is no small feat. But Dan Cole’s rhino attitude keeps him and his sales team charging ahead on the hunt for new business opportunities. By Dawn J. Grubb
November/December 2004
Cheat Sheet: Exhibitor contracts
If worded properly, exhibitor contracts can improve cash flow and make the operation of an event more efficient. Here’s how. By Linda C. Chandler
November/December 2004
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