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From the Editor: ROI is more than just leads |
May 2004
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Organically grown |
| Since the early ’20s, George Little Management has been an exhibition industry standard. Thank Jack Withiam and his partners’ strategic vision for its organic growth over the years. |
May 2004
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Best Practices: Speed dating |
| Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings |
May 2004
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Best Practices: Magical mystical tours |
| Guided tours take mystery out of technologies exhibited at Retail Systems |
May 2004
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Trading Places |
| With so many similarities between publishing and trade shows, show managers who’ve made the switch may have the edge. They bring a unique B2B perspective from publishing that both complements and contrasts with trade shows. Find out what they know — and how to put these publishing strategies to work at your next show. |
May 2004
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The Going Rate |
| A recent convention center report provides facility benchmarks on occupancy, building rental, food-and-beverage revenue, attendance and hotel room nights. |
May 2004
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Complying with phone, fax and e-mail regulations |
| New laws regarding how shows can market and contact prospects can be confusing. Do you know who show staff can call? How e-mails must be sent? Who can receive a fax? Here’s a short, up-to-date primer on what’s allowed, what’s not, and what’s next. |
May 2004
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The Schmooze Factor |
| How Natural Products Expo and others customize the networking process and tailor the experience |
May 2004
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