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Pitching secrets from the pros |
March 2008
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Marketwatch: The marketing disconnect |
February 2008
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Drawing attendees to SMERF events |
February 2008
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Beyond Boomers |
January 2008
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Best Practices: Granting total access |
January 2008
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The Wizardry of Web 2.0 |
October 2007
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Cheat Sheet: Writing and designing attendee promotions |
September 2007
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Marketing to Multicultural Audiences |
September 2007
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Online Analytics: From click-through to conversion |
May 2007
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Annual Report: Attendee marketing benchmarks and trends |
| Relationship-marketing or value-added programs offered |
April 2007
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Cheat Sheet: Podcasting primer |
| Tips on using podcasts to promote your event, spread brand loyalty and educate your audience |
January 2007
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Attendee marketing: Budgets expected to increase slightly in 2007 |
November/December 2006
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Viral marketing |
| Nearly 50 percent of Pulvermedia’s VON attendance comes from co-op marketing campaigns |
November/December 2006
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Best Practices: Launching a public event at a trade show |
| PRI’s racing event draws a standing-room-only crowd of 8,200 and clears a tidy profit |
May 2006
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Cheat Sheet: E-mail promotion |
| Tips on how to ensure your e-mails are delivered and how to improve response |
May 2006
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Step-by-step: Web site design |
March 2006
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Marketwatch: Exhibitor marketing |
| Show organizers spend $156 per exhibitor on sales promotion |
March 2006
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Meeting attendance goals for shows in the west |
| No other region of the country has so many clearly branded, aggressively marketed destinations. These brand identities can boost attendance when they’re leveraged with the right groups. Here’s what you need to know to maximize attendance at your next event in the West. |
February 2006
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Best Practices: Launching a podcast |
| The ad:tech Connect family of products experiments with interactive marketing technologies |
January 2006
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Marketwatch: Attendee marketing |
| Shows spend an average of $17 per attendee on promotions |
November/December 2005
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integrated sales |
| Selling marketing solutions instead of media products can increase your revenue, deepen your relationship with exhibitors, and help your customers reach their marketing and sales goals. So why aren’t more media organizations doing it? |
November/December 2005
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Cheat Sheet: List management |
| How to build and maintain attendee mailing lists |
October 2005
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Trade Shows 2010: Attracting tomorrow's attendees today |
| America is on the cusp of a generational shift not seen since the Boomers. Gen Y — which represents 78 million people and is four times the size of Gen X — has already entered the professional workforce, and they’re starting to attend and exhibit at shows. Do you have a plan to reach this influential group? |
October 2005
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Step-by-Step: Media relations |
| Five steps for generating more press coverage for your show |
October 2005
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Step-by-Step: Blogging |
| Five steps for creating a blog that will boost your show and your brand |
September 2005
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Step-by-Step: Search engine marketing |
| Five steps to help potential attendees and exhibitors find your show by improving your ranking on major search engines |
July/August 2005
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Step-by-Step: Contests and competitions |
| Five steps for planning, organizing and managing show contests |
June 2005
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Telemarketing response rates up |
| Special Report: The DMA 2004 Response Rate Report provides benchmarks for direct marketing response rates, media, costs and ROI |
May 2005
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10 Strategies for attracting C-level execs |
| It takes more than a marketing campaign to motivate corporate officers to attend shows. Producers like Gartner make a compelling argument by offering quality content, exclusivity, peer networking and incentives that prove their value. |
May 2005
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Marketwatch: Trade show attendee benchmarks |
| Annual report on trade show attendee benchmarks reveals density on the show floor and buying plans are on the rise; attendee buying influences remains strong |
May 2005
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Cheat Sheet: E-newsletters |
| E-newsletters are a popular marketing tool, but can you produce an electronic newsletter that’s not only opened but also welcomed by your attendees and exhibitors? Here are a few pointers to make your e-newsletters more successful. |
April 2005
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Marketwatch: Organizers spend $160 per exhibitor on promotion |
March 2005
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Step-by-Step: Hiring a marketing agency |
| Five steps for finding, vetting and hiring the best marketing firm to meet your show’s needs |
March 2005
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From quantity to quality |
| With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee |
February 2005
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Cheat Sheet: Marketing conference content |
| In the second part of our series on conference content, we present tips for promoting new and repeat participation in conferences to increase attendance for your show. In the January 2005 issue, part one examined how to develop conference content. |
February 2005
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Marketing: What works now |
| E-mail might still be your best bet for retention, but attracting new customers will take a new mix of tools and messages. |
October 2004
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Best Practices: Gone LOOPy |
| MediaLive deploys Web log to hype technology featured at its events |
September 2004
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Complying with phone, fax and e-mail regulations |
| New laws regarding how shows can market and contact prospects can be confusing. Do you know who show staff can call? How e-mails must be sent? Who can receive a fax? Here’s a short, up-to-date primer on what’s allowed, what’s not, and what’s next. |
May 2004
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Complying with phone, fax and e-mail regulations |
| New laws regarding how shows can market and contact prospects can be confusing. Do you know who show staff can call? How e-mails must be sent? Who can receive a fax? Here’s a short, up-to-date primer on what’s allowed, what’s not, and what’s next. |
May 2004
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Best Practices: Iraqi coup |
| U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships |
April 2004
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Best Practices: e-Venture |
| Regional publisher uses e-mail newsletter to test-market new event |
February 2004
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Best Practices: Let the games begin |
| Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors |
February 2004
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No-cost marketing |
| Sound too good to be true? It’s not. More and more CVBs are offering an array of free promotions to help shows build attendance. |
February 2004
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Best Practices: Jumping the line |
| Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in |
January 2004
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Hand-delivered |
| Personal invitations bring Hispanic food and beverage buyers to New York debut |
November/December 2003
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Webcasting |
| Webcasting, especially live for the masses, is expensive and requires vast amounts of bandwidth. The truth is not every virtual attendee is willing to interrupt his day to attend a Web event. Webcasting isn’t dead, however. Here are some tips for using the medium today. |
November/December 2003
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Gamers get floored |
| E3 creates consumer Web site, extending the trade show’s reach to more than 200,000 video game enthusiasts over three days |
October 2003
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Fast and Furious |
| How five shows are fueling growth in red-hot industries |
October 2003
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Fuel to the fire |
| Cygnus shuts down regional show and launches a national event, nearly doubling its size while drawing 45 percent of attendees from outside the region |
September 2003
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What do growing shows know about attendee marketing that you don’t? |
| The answers may surprise you. An emphasis on exhibitor and attendee relationship-building programs is a greater contributor to success than either the size of your marketing budget or the size of your marketing staff. |
May 2003
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Show managers shift attention to attendees |
| Though metrics are down, positive signs point to progress for those willing to focus |
April 2003
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Shifting strategies |
| Annual trade show attendance trend survey reveals database marketing is out; relationship marketing is in |
February 2003
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Why are these shows thriving? |
| Despite the negative effect of Sept. 11, economic woes and spending-conscious companies, four shows thrive by revving up their marketing and promotions efforts. |
October 2002
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The Power of E-marketing |
| How e-mail marketing can boost attendance in tough times |
January 2002
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Profitable Trade Show |
| 25 tips to help your show make or save money |
September 2001
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Laws of the jungle |
| Book Review:The 11 Immutable Laws of Internet Branding |
November/December 2000
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Permission Marketing |
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Leveraging the hottest new one-to-one marketing technique for expositions
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June 2000
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The Marketer's Almanac |
| Tips and timetables for planning your marketing program |
March 1998
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The Visibility Campaign |
| How to grab media attention and beat out the competition |
May 1997
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Building a Better Image |
January 1997
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Attendance Boosters |
| How to guarantee your brochures work harder for you |
March 1996
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Trolling for International Attendees |
| There are plenty of prospects in the sea.Here's how to lure them to your events worldwide. |
September 1995
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Database Marketing |
| How to capture and capitalize on information power |
June 1995
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Other People's Money |
April 1995
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Building Brand Equity |
| Make your show a household name |
February 1995
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Exhibitor Retention |
| The more repeat exhibitors you have, the lower your costs and the stronger your show. Here are eight ways to draw exhibitors back year after year. |
January 1995
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Attendance Promotion Notions |
| Ideas for attracting and keeping attendees |
May 1994
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Making PR Pay Off |
| Think of public relations as a profit center |
April 1994
|
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Maximizing Media |
| How press kits and pressrooms can help |
September/October 1993
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Producing television commercials |
July/August 1993
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Partners in Promotion |
| Exhibitors and show managers join forces to promote attendance |
May/June 1993
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Producing radio spots |
January/February 1993
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Graphic Communications |
| Setting the tone for your event |
September/October 1992
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Promoting New Shows |
| Creating awareness and credibility |
July/August 1992
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Blow Your Own Horn |
| Adding public relations to your promotion campaigns |
March/April 1992
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Brochure Design and Copy Writing |
| Techniques for creating effective promotional literature |
January/February 1992
|
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Quality Quest |
| Forget the total attendance figures; find the power buyers |
November/December 1991
|
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Low Cost Attendance Promotions |
| Proven ideas for even the smallest budgets |
July/August 1991
|
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Developing a Marketing Plan |
July/August 1991
|
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The Anatomy of a Sales Call |
| Both science and art |
May/June 1991
|
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Advanced Show Marketing |
| Special problems call for creative solutions |
March/April 1991
|
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Trade Show Telemarketing |
| Part 2: Making the call |
January/February 1991
|
|
Trade Show Telemarketing |
| Part One: Organizing a professional telemarketing operation |
November/December 1990
|
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Winning the Name Game |
| Build and maintain great exhibitor prospect lists |
September/October 1990
|
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Attracting Show Sponsors |
September/October 1990
|
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Targeted Attendance Promotion |
| Appealing to a wider variety |
July/August 1990
|
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Guidelines For Media Buying |
May/June 1990
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Conquering Direct Mail |
| Part 1:Improving attendance through better list management |
November/December 1989
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