In this section, you’ll find articles related to: attendance promotion, exhibit sales, marketing/promotion, date protection, economic impact, budgeting, planning, etc.
Case Study: Ziff Davis Media used its IT expertise and B2B event experience to launch DigitalLife 2004, a consumer technology event, earning it EXPO’s Best New Consumer Show Award for 2005. Find out how they signed major technology companies and drew 25,000 attendees to this first-time event.
Although consumer shows are a relatively small portion of the market — 17 percent — they face some big challenges, including getting locked out of convention centers, fighting for dates and proving their value to the city.
