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Marketwatch: Measuring the ROI of sponsored events |
April 2008
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Exhibit Engagement Study |
March 2008
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Marketwatch: The marketing disconnect |
February 2008
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How Does Your Show Rate |
February 2008
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Open for Business |
January 2008
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Marketwatch: Sales compensation |
January 2008
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MarketWatch: Exhibit space rates |
November/December 2007
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Benchmarking your show |
November/December 2007
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Exhibitions Hold Their Ground |
October 2007
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Marketwatch: Housing |
October 2007
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Top Cities:The Rich Get Richer |
October 2007
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Mystery Attendees refocus association show |
September 2007
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Marketwatch: International exhibitors |
September 2007
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Marketwatch: International attendance |
July/August 2007
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Marketwatch: Food & beverage |
June 2007
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State of the Industry |
May 2007
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Trade show attendee benchmarks |
May 2007
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Annual Report: Attendee marketing benchmarks and trends |
| Relationship-marketing or value-added programs offered |
April 2007
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Marketwatch: Conference content |
April 2007
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Market Watch: Revenue |
March 2007
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Medical Show Trends |
March 2007
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Marketwatch: Exhibit Space |
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Marketwatch: Exhibit space |
| Renewal rates average 75 percent |
February 2007
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2007 JAN Open for Business PDF |
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Convention center trends |
| A recent convention center report provides facility benchmarks on occupancy, building rental, food-and-beverage revenue and attendance. Find out how these factors affect your rates and what’s negotiable now. |
January 2007
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Marketwatch: Facility rental |
| Most shows pay exhibit hall rental fees |
January 2007
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Open for Business |
| EXPO’s annual review of new and expanded facilities features eight new facilities and eight expansions opened in 2006. Plus, an additional 57 facilities are currently under construction. |
January 2007
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EXPO’s 2006 Financial Benchmarking Study: How do your numbers compare? |
| EXPO’s 2006 financial benchmarking study tracks the performance of exhibitions in terms of income, expenses and profits in a range of categories |
November/December 2006
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Attendee marketing: Budgets expected to increase slightly in 2007 |
November/December 2006
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B2B MEDIA Trends & Forecast |
| Annual report predicts business-to-business magazines, not trade shows, will lose marketshare from gains by e-media |
November/December 2006
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Marketwatch: Site Selection |
| Lack of attendance draw is the No. 1 reason shows leave a city |
October 2006
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Marketwatch: Sponsorships |
| Revenue will increase from 14 percent of total show revenues in 2005 to 17 percent in 2006 |
September 2006
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Annual convention center construction update |
| 41 construction projects underway in the United States and Canada will add 7.3 million square feet of exhibit space by 2010 |
September 2006
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Marketwatch: Housing |
| Despite rising occupancy rates, most shows aren’t having trouble finding rooms |
July/August 2006
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Marketwatch: Trade show attendee benchmarks |
| Annual report reveals traffic density is up slightly; attendee buying influence remains strong |
June 2006
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Marketwatch: Nontraditional events |
| Corporate events for exhibitors and Webinars are the fastest-growing nontraditional events in 2006 |
May 2006
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Marketwatch: Conference content |
| Education continues to be an essential component for shows in 2006 |
April 2006
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Marketwatch: Exhibitor marketing |
| Show organizers spend $156 per exhibitor on sales promotion |
March 2006
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Marketwatch: Revenue |
| Show organizers predict a doubt-digit increase for booth sales in 2006 |
February 2006
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Special report: State of the IndustryWill your sector be a leader or laggard in 2006? |
| The 2nd Annual CEIR Index Report dubs 2004 “The Year of Recovery.” Industry insiders say sustaining growth in 2006 will require a strong marketplace and innovations that deliver value. Whether your sector is a leader or a laggard, remaining relevant will be the supreme challenge. |
January 2006
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Marketwatch: Show Web sites |
| Expenses outpace revenues |
January 2006
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Marketwatch: Attendee marketing |
| Shows spend an average of $17 per attendee on promotions |
November/December 2005
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2005 Salary survey |
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Marketwatch: Sponsorships |
| Revenue will increase slightly from 2005 to 2006 |
October 2005
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B2B Media Trends & Forecast |
| VSS predicts that trade show spending will increase 6.1 percent to $9.71 billion in 2005 |
October 2005
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Marketwatch: Staffing |
| Outlook for hiring looks solid for 2006 |
September 2005
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Financial benchmarking |
| Show organizers average 44 percent profit margin for their largest shows |
July/August 2005
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Marketwatch: Nontraditional events |
| Show organizers are planning more nontraditional events in 2005 compared with 2004 |
June 2005
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Marketwatch: Trade show attendee benchmarks |
| Annual report on trade show attendee benchmarks reveals density on the show floor and buying plans are on the rise; attendee buying influences remains strong |
May 2005
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Telemarketing response rates up |
| Special Report: The DMA 2004 Response Rate Report provides benchmarks for direct marketing response rates, media, costs and ROI |
May 2005
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Marketwatch: Most show organizers expect contractor budgets to stay the same in 2005 |
April 2005
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Marketwatch: Organizers spend $160 per exhibitor on promotion |
March 2005
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Marketwatch: Show organizers predict banner year for revenue |
February 2005
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From quantity to quality |
| With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee |
February 2005
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Marketwatch: Show organizers make more than they spend online |
January 2005
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Exclusive EXPO Research: Site Selection Trends |
| The industry’s first-ever study reveals how show organizers make site selection decisions. |
November/December 2004
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Special Report: ExPact2004 Convention Expenditure & Impact Study |
| Find out how much exhibitors, attendees and other event organizers spend in the host city. Use the data to determine the economic impact of your event and benchmark your spending against the average |
September 2004
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B2B Communications Trends & Forecast |
| VSS predicts that trade show spending will increase 2.4 percent in 2004 |
September 2004
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2003 Trade Show Attendee Benchmarks |
| Exhibit Surveys’ report reveals attendees spent more time on the show floor and more days at shows in 2003 |
June 2004
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The Going Rate |
| A recent convention center report provides facility benchmarks on occupancy, building rental, food-and-beverage revenue, attendance and hotel room nights. |
May 2004
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Attendee marketing survey (PDF), February 2004 |
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Industry profile (PDF), January 2004 |
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2003 Salary Survey (PDF) |
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B2B Communications Trends (PSF), September 2003 |
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Trade show attendee benchmarks (PDF), June 2003 |
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Attendee marketing survey (PDF), May 2003 |
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Trade show attendee benchmark (PDF), June 2002 |
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Industry profile (PDF), January 2002 |
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Salary Survey (PDF), November/December 2001 |
|
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Exhibition Industry Census |
| First-ever study reveals that 13,185 events in the United States and Canada generated an estimated $120 billion in economic impact. |
November/ December 2001
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B2B Communications Trends |
| Forecast reveals that exhibition revenues will grow in 2001, while B2B magazines lose ground |
September 2001
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2000 Trade show attendee benchmarks |
June 2001
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2001 Show Management Trends |
| EXPO’s 2001 Readers Report indicates that managers are producing more shows, attendance and exhibit space are up, and budgets are growing substantially. |
June 2001
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Salary Survey (PDF), November/December 1999 |
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Financial Benchmarking Study (PDF), September 1999 |
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1997 Industry Profile |
January 1997
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