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Best Practies: Unlikely collaborators |
April 2008
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Best Practices: Association launches conference in Dubai |
April 2008
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Power Shoppers |
April 2008
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How Does Your Show Rate |
February 2008
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Best Practices: Granting total access |
January 2008
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Cheat Sheet: A Seamless Partnership |
October 2007
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Mystery Attendees refocus association show |
September 2007
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Best Practices: Perfecting its partnering system |
September 2007
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22 Association Leaders to Know |
July/August 2007
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Best Practices: Providing equal access |
| ATIA accommodates special requirements of people with multiple disabilities |
January 2007
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When acquisitions make sense for associations |
| In 2004, two new execs with no association experience joined the Travel Industry Association (TIA). Concerned that the huge success of the association’s large trade show — the International Pow Wow — put the organization in a highly vulnerable financial position, the two began making very corporate-type moves. Two recent strategic for-profit show acquisitions have broadened TIA’s member base, boosted its relevance and diversified its economics. |
January 2007
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Equity partners |
| 50 percent equity partnership teams for-profit with association to grow show revenue |
October 2006
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ALA takes a chance on New Orleans |
| Following Hurricane Katrina, 87 events cancelled or moved to other cities, taking with them more than $2 billion worth of meetings, convention and trade show business from the city of New Orleans. But ALA decided to stand by its commitment to come to New Orleans, becoming the first citywide convention in 10 months. EXPO brings you the real story behind how the show came together, and what other organizers can expect in New Orleans. |
September 2006
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New Association Show Models |
| Three executives reorganized their association shows and increased their revenues. Here's how they did it. |
July/August 2006
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Reinventing a 55-year-old show |
| The CBA International Convention is born again as the International Christian Retail Show |
June 2006
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Best Practices: Spin-off services |
| SHOPA’s Buyer 2 Seller MarketPlace generates new revenue stream |
April 2006
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Best Practices: Association buys for-profit show |
| Why TIA leveraged a $6 million cash reserve to pay cash for TravelCom |
January 2006
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4 Outsourcing Strategies That Work |
| Once viewed as a cost-cutting measure, outsourcing part or all of your show management has proven to be smart strategy for some associations that have taken advantage of expert knowledge while allowing staff to stay focused on organizational objectives. Find out why outsourcing vs. staffing up works for these associations. |
November/December 2005
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Association show makeovers |
| Associations rely on built-in constituencies to support their annual conventions and trade shows. But decisions to attend are no longer automatic for members and vendors. Find out how market intelligence fuels changes — from modest to extreme — for three association shows. |
July/August 2005
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Best Practices: Risk tolerant |
| ISE affirms competitors can collaborate in equal equity partnership |
July/August 2005
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Anatomy of an Association Acquisition |
| Case Study: AIIM sold its biggest asset to Advanstar to focus its resources on meeting member needs. Here’s how the two organizations successfully blended the AIIM and ON DEMAND shows to create an enterprise IT flagship event. |
July/August 2005
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Digging deeper |
| Case Study: Using its research capabilities, SIA created the Buying Power Index, which reveals that attendees at the 2004 SnowSports Show represent 80 percent of $2.3 billion in industry revenues. Find out how the association mines its extensive database of exhibitors and attendees and uses the data to increase sales and drive attendance. |
November/December 2004
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Best Practices: Personal portals |
| SmartEvent calculates the potential connections among Supercomm participants |
October 2004
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Best Practices: Farm hands |
| 1,000 volunteers on 60 committees produce World Ag Expo to promote California agriculture |
September 2004
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Behind the hardware breakup |
| Once partners now competitors, AHMA and Reed Exhibitions vie for hardware industry dominance in the aftermath of an ugly split |
September 2004
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Best Practices: Speed dating |
| Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings |
May 2004
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Best Practices: Privacy please |
| Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference |
April 2004
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Best Practices: Just married |
| Two associations replace their annual shows with a single, more profitable event |
March 2004
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Cream of the Crop |
| How five new shows yielded success in 2003 |
January 2004
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Best Practices: Jumping the line |
| Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in |
January 2004
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Best Practices: Keep on truckin' |
| Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years |
January 2004
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What’s your risk tolerance? |
| 3 shows weigh the risks vs. rewards of growing in mature markets |
November/December 2003
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Gamers get floored |
| E3 creates consumer Web site, extending the trade show’s reach to more than 200,000 video game enthusiasts over three days |
October 2003
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One neat package |
| Association creates its own general service contracting company to stabilize or reduce exhibit costs at PACK EXPO |
September 2003
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Stay Tuned |
| How Gary Shapiro’s belief in trade shows, his passion for consumer electronics and his entrepreneurial leadership keep CES on top |
June 2003
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Supersize that |
| SuperZoo co-locates for crossover market share |
May 2003
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Best Practices: Entertaining idea |
| INFOCOMM endorses official DMC for off-site events |
May 2003
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EXPO Tech: Taking out the wash |
| Case Study: APTA cleans up housing with Passkey-enabled CVBs |
January 2003
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EXPO Tech: Stock shots |
| Case Study: Digital photography delivers images for multiple media |
November/December 2002
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One-stop shopping |
| Case study: InfoComm selects single source for online services |
September 2002
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Do-it-yourself registration |
| Case study: Managing multiple events with licensed software |
July/August 2002
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EXPO Tech: Who are these people? |
| Case study: OFC surveys the fiber-optics market |
June 2002
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EXPO Tech: Physician, inform thyself |
| Case study: OTO EXPO publishes online daily news |
April 2002
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EXPO Tech: Handheld leads |
| Case study: IEC exhibitors use PDAs to retrieve barcode badge data |
March 2002
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Moving at Web Speed |
| Case Study: Rapid access to relevant information drives the content and design of the CES Web site |
October 2001
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Going for the Green |
| CASE STUDY: The PGA of America’s trade shows went from association to independent ownership without missing a stroke — despite some market traps |
May 2001
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Area management |
| ISA readjusts its regional plan to reflect changing member needs |
January 2001
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More Than Child's Play |
| Three non-profit associations acquire a for-profit trade show |
January 2001
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Their Day in Court |
| Case Study: St. Louis Home Builders Association sues to protect its name |
November/December 2000
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Pet Project |
| Case Study: Pet-supply association repositions, rebrands and renames its 50-year-old event |
October 2000
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Teaming up for success |
| DMA shows at a glance |
July 2000
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The Jet Set |
| Case Study: ASME masters a biennial Overseas event |
July 1999
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A Perfect Union |
| Creating balance and harmony when merging expositions |
April 1994
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