November 1989 - From the publisher

This is the Publisher’s letter that launched EXPO magazine, 15 years ago, written by my father. It’s still what we’re about, all these years later….Donna Sanford, Publisher & Co-Founder of EXPO.

It’s difficult to believe that exposition managers, the key players in a huge, dynamic and specialized industry, haven’t had a magazine to call their own – until now.
 The professionals who orchestrate this multi-billion dollar industry are entitled to – and need – a periodical providing specialized, in-depth coverage of their business. Show managers crave a regular flow of news and information about their peers, industry events, developments, issues and problems. They want to learn about new ideas, approaches and solutions.
 The business of producing trade shows and public expositions has outgrown its former status as just another segment of the meetings/convention industry. It is changing too rapidly, and growing too fast, to be adequately covered by an occasional article or even a “department” in a publication with a less focused editorial objective.
 For all those reasons, we are pleased to introduce “EXPO – The Magazine for Exposition Management.” If your job includes any responsibility for a trade show or public exposition, then “this book’s for you.”
 EXPO is all about shows, written from the perspective of those who plan and produce them … association CEOs, independent producers, exposition managers, operations coordinators, booth marketing reps, and many other similar titles.
 Published by show managers for show managers, EXPO is your magazine. The magazine which best helps you do your job more effectively, the one which provides answers and idea for your specific problems. The one you read the day it arrives.
 We sincerely hope that you till enjoy this first issue, and that you’ll find it both interesting and informative.

Donn W. Sanford, CAE
Publisher

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